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When Belonging Evolves
If you have moved away from the people who once felt like home and started life again somewhere new, this is for you. Everyone tells you that your school friends and college friends are the ones that shape you forever. And while that may be true, there comes a point where life pulls you into unfamiliar places, away from shared histories and inside jokes that need no explaining. You begin again, carrying memories, but also a quiet uncertainty about whether you will ever find t
Anusha Ranganath
Dec 312 min read


Why Jaguar’s Rebrand Matters: A Marketer’s Take on Framing, Identity, and Loyalty
Jaguar unveiled its transformation under the banner of Exuberant Modernism. Visually sleek, artistically expressive, and deliberately...
Anusha Ranganath
Jun 30, 20253 min read


Can AI Transform Your Marketing Strategy?
AI is everywhere in marketing now. It’s making everything easier, faster, and way more efficient. Need a blog post? AI can write it in...
Anusha Ranganath
Mar 17, 20252 min read


Fitspiration or FOMO? Social Media's Role in Fitness Choices
Scrolling through Instagram, you come across a post of someone effortlessly lifting weights, a before-and-after transformation, or a...
Anusha Ranganath
Mar 10, 20253 min read


What If Game of Thrones Characters Were Agency Account Managers?
Imagine stepping into the chaotic world of advertising, where rival agencies battle for dominance, client pitches are akin to war...
Anusha Ranganath
Mar 3, 20253 min read


Mastering a 30-Character Headline—Harder Than It Seems!
Have you ever glanced at an advertisement and thought, “That seems easy to create”? Rethink that notion. Each compelling and striking...
Anusha Ranganath
Feb 21, 20253 min read


How Fiction Fuels Content Ideas: The Magic of Storytelling in Marketing
I have consistently held the view that exceptional content goes beyond merely providing information; it’s about forming a significant...
Anusha Ranganath
Feb 12, 20253 min read


Navigating Social Media Trolling: Power, Reputation, and Resilience
A solid social media reputation can intimidate and lead to victories; however, once it falters, you become exposed and susceptible to...
Anusha Ranganath
Feb 10, 20253 min read


The Power of Positioning: What "Never Outshine the Master" Means for Marketers
In The 48 Laws of Power, Robert Greene’s first law, “Never outshine the master,” emphasizes the importance of understanding the various...
Anusha Ranganath
Feb 7, 20252 min read


Turning Tech Into Tactics: Digital Marketers Make Innovation Work?
In our tech-driven world, AI and tech firms are shaking things up with new ideas that could change whole industries. But here’s the...
Anusha Ranganath
Feb 6, 20252 min read


From Kitchen to Brand: My Insider Secrets for Restaurant Success
As a marketing professional, I am intrigued by how restaurants establish their brand identity. Dining out or exploring a new eatery goes...
Anusha Ranganath
Feb 6, 20252 min read


A Sip Through Time and Choices
I’ve always been captivated by stories that explore the roads that I had not taken, like The Midnight Library and Before the Coffee Gets...
Anusha Ranganath
Jan 23, 20253 min read
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