OnePlus Gamers Campaigns – End-to-End Management
As part of the OnePlus Gamers campaigns, I managed the entire lifecycle of influencer marketing campaigns, specifically focused on engaging the gaming community. My responsibilities included:

1. Influencer Identification & Collaboration
Researched and identified prominent gamers and influencers in the gaming community who aligned with the OnePlus brand ethos and campaign goals.
Built strong relationships with gaming influencers, ensuring their content resonated with their audience while maintaining brand integrity.
2. Scriptwriting & Content Planning
Developed detailed scripts and content briefs tailored to the gaming audience, ensuring they were engaging, authentic, and aligned with OnePlus messaging.
Collaborated with influencers to refine content ideas, ensuring their unique style was retained while adhering to the campaign narrative.
3. Brand Guideline Compliance
Reviewed all content meticulously to ensure it adhered to OnePlus brand guidelines, maintaining consistency in tone, visuals, and messaging.
Worked closely with internal teams to approve content before it went live, ensuring it met quality standards and campaign objectives.
4. Campaign Execution & Management
Coordinated end-to-end campaign logistics, from initial influencer onboarding to content creation and final delivery.
Monitored campaign progress, ensuring timely execution and resolving any issues that arose during the campaign lifecycle.
5. Billing & Documentation
Managed all financial aspects of the campaigns, including negotiating influencer fees, preparing contracts, and ensuring timely payments.
Maintained organized records of budgets, invoices, and campaign reports for seamless financial accountability.
6. Post-Campaign Analysis
Evaluated campaign performance against key metrics such as engagement, reach, and ROI.
Provided detailed post-campaign reports, offering insights and recommendations to optimize future campaigns.