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Cosmix_Growth Marketing
Brand Visiblity
Impact:
Increased brand visibility across multiple digital platforms, contributing to a rise in both engagement and customer acquisition.
Strengthened the brand’s reputation by emphasizing its commitment to clinically-proven, plant-based solutions.
Played a key role in achieving growth within a highly competitive health and wellness industry.
Project type
Key Responsibilities:
1. Ad Generation: Developed and designed engaging ads across digital platforms, including Facebook and Instagram, to highlight the brand's benefits and appeal to a health-conscious audience.
2. Brand Awareness: Strategized and implemented campaigns to build brand recognition and trust, leveraging key messages such as "clinically-proven" and "trusted by 80,000+" to solidify the brand’s authority in the wellness space.
3. Audience Targeting: Utilized data-driven insights to target the right demographics, ensuring the ads resonated with individuals seeking plant-based health solutions.
4. Campaign Optimization: Continuously monitored ad performance, refining strategies based on metrics to ensure maximum reach, engagement, and conversion rates.
5. Creative Collaboration: Worked closely with the design and marketing teams to ensure that all content aligned with the brand's voice and aesthetic, contributing to a cohesive and impactful marketing campaign.
Brand Overview:
This brand specializes in clinically-proven, plant-based supplements designed to promote overall health and well-being. Trusted by over 80,000 customers, their products focus on enhancing both mental and physical health through natural, nutrient-dense solutions.
My Role:
As part of the campaign, I contributed significantly to the ads generation and brand awareness efforts, focusing on creating compelling ad copy, visual content, and strategic messaging. The campaign aimed to increase the brand's visibility, drive customer engagement, and strengthen its reputation as a trusted provider of health solutions.







