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Influencer Marketing
Social Media and Community Management Executive
Key Achievements:
Built strong relationships with influencers and clients, ensuring consistent alignment of goals and expectations.
Delivered campaigns that exceeded client objectives, driving measurable improvements in brand visibility and customer engagement.
Developed scalable processes for influencer identification, contract negotiation, and campaign execution, contributing to the team’s overall efficiency.
As a Social Media and Community Management Executive at Ripple Links, I played a pivotal role in developing and managing influencer-driven marketing strategies to deliver measurable results for clients. My responsibilities included the following:
1. Influencer Collaboration & Campaign Planning
Collaborated closely with clients to identify the right influencers that aligned with their brand values and objectives.
Conducted in-depth research to select relevant influencers based on audience demographics, engagement rates, and niche expertise.
Negotiated contracts and ensured all agreements were compliant and professionally managed, including legal considerations and deliverables.
2. Project Management
Successfully managed multiple client campaigns simultaneously, ensuring timely delivery of assets, content approvals, and campaign milestones.
Acted as a point of contact between influencers and clients, fostering clear communication and alignment throughout the campaign lifecycle.
3. Influencer Engagement
Worked hand-in-hand with influencers to set clear objectives for campaigns, whether focusing on traffic generation, brand awareness, customer retention, online reputation enhancement, lead generation, or sales.
Guided influencers to craft authentic and engaging content that resonated with their audiences while meeting client goals.
4. Social Media Strategy Development
Partnered with clients, their internal teams, agencies, and Ripple Links’ Content & Digital PR team to define and execute robust social media strategies.
Collaborated with the influencers’ paid media teams to amplify campaigns and maximize reach and engagement through strategic ad placements.
Focused on creating cohesive, cross-platform strategies that strengthened brand messaging and community engagement.
5. Campaign Performance Analysis
Conducted thorough end-of-campaign analyses to measure success against KPIs, such as engagement rates, conversions, and ROI.
Identified successes and areas for improvement, offering actionable insights to enhance future campaigns.
Presented detailed reports to clients, highlighting campaign impact and next steps to drive continuous improvement.
