Real Estate Brand Campaigns – Columbia Aaltius & Esteem Group
Role: Brand Awareness, Social Media Strategy, Creative Design, and Lead Generation

I worked with Columbia Aaltius and Esteem Group, two esteemed real estate brands, to elevate their online presence and drive high-quality leads through a combination of strategic marketing efforts and creative design expertise.

1. Brand Awareness & Social Media Strategy
Strategic Planning: Developed and implemented tailored social media strategies to build brand awareness and create a lasting impression in the competitive real estate market.
Content Creation: Designed visually compelling creatives, including property showcases, virtual tour graphics, lifestyle imagery, and promotional videos, that resonated with the target audience.
Platform Management: Maintained a consistent and engaging presence across Facebook, Instagram, and LinkedIn, leveraging platform-specific features like Stories and Reels to amplify visibility.
Community Engagement: Engaged directly with potential buyers by addressing inquiries, highlighting property USPs, and fostering a sense of trust and reliability.
2. Creative Design & Ad Campaigns
Designing Ad Creatives: Conceptualized and designed high-performing creatives for Google Ads and Meta Ads, including static images, carousel ads, and video content, optimized for lead generation and audience engagement.
A/B Testing: Conducted A/B testing of visuals, color schemes, ad copy, and layouts to identify the most effective combinations that drove user action.
Google Ads Expertise: Managed search, display, and retargeting campaigns on Google Ads, integrating eye-catching creatives to capture user interest.
Meta Ads Strategy: Executed targeted campaigns on Facebook and Instagram, leveraging creative assets to boost engagement and generate high-quality leads.
3. Performance Monitoring & Optimization
Data-Driven Decisions: Regularly analyzed campaign metrics, including CTR, cost-per-lead (CPL), and conversion rates, to refine creative strategies and ad performance.
Optimized Budgets: Ensured efficient budget allocation, maximizing ROI through continuous performance tracking and strategic adjustments.