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Drought Action Network
Social Media Strategist & Research Analyst
Enhanced Visibility: Successfully established DAN’s social media presence, driving awareness of their mission and fostering partnerships with other organizations.
Thought Leadership: Positioned DAN as a credible voice in the drought action space by highlighting their research and projects.
Engaged Community: Built a growing and interactive online community passionate about climate resilience and sustainable development.
Content Innovation: Provided a steady stream of impactful and informative content that resonated with audiences and advanced DAN’s goals.
This role combined strategic planning, creative ideation, content creation, and research to elevate the Drought Action Network’s digital footprint and support their mission of addressing critical drought-related challenges.
I collaborated with the Drought Action Network (DAN), a think tank dedicated to addressing drought-related challenges, to establish their social media presence, conduct extensive research on critical issues, and create a consistent pipeline of content aligned with their goals.
1. Establishing Social Media Presence
Strategy Development: Designed a comprehensive social media strategy to position DAN as a thought leader in climate resilience and drought action.
Content Creation & Ideation: Led creative brainstorming sessions, ideating engaging visuals, infographics, and videos to effectively communicate DAN’s mission, ongoing projects, and research findings. Developed a creative direction that resonated with the target audience while maintaining the integrity of the brand.
Platform Management: Set up and managed DAN’s presence on platforms like Twitter, LinkedIn, and Facebook, ensuring a consistent voice and branding across all channels.
Community Engagement: Fostered meaningful interactions with followers, stakeholders, and other organizations to build a strong and engaged online community.
2. Extensive Research on Drought Issues
Project Analysis: Conducted in-depth research into DAN’s ongoing and completed projects, identifying key insights and outcomes to highlight on social media.
Trend Monitoring: Kept abreast of global and regional drought-related developments, climate policies, and innovations to ensure DAN’s content remained relevant and timely.
Thought Leadership Content: Collaborated with the team to create long-form content like articles, whitepapers, and blogs, showcasing DAN’s expertise and influence in the field.
3. Content Pipeline & Goal Alignment
Topic Pool Creation: Developed a pool of topics aligned with DAN’s goals, such as sustainable water management, climate adaptation strategies, and community resilience building.
Editorial Calendar: Maintained an editorial calendar to ensure regular content updates, tying key posts to international climate events, awareness days, and milestones.
Awareness Campaigns: Designed targeted campaigns to raise awareness about drought mitigation, involving actionable steps for communities and policymakers.
