1. Campaign with Manoj Bajpayee – Showcasing Premium Content
2. Concept Development: Crafted a campaign to spotlight the premium nature of an Amazon Prime show featuring Manoj Bajpayee, aligning with the platform's brand identity.
3. Talent Collaboration: Worked closely with Manoj Bajpayee's team to ensure seamless integration of his influence into the campaign narrative.
4. Content Strategy: Designed promotional strategies, including teaser videos, exclusive interviews, and behind-the-scenes content, to amplify the premium appeal of the show.
5. Execution: Coordinated with internal teams, production crews, and external stakeholders to ensure a smooth campaign rollout.
Results: The campaign effectively positioned the show as a must-watch, driving viewership and reinforcing Amazon Prime’s premium brand perception.
1. Gamers Campaign – Engaging the Gaming Community
2. Audience Targeting: Identified and collaborated with top gaming influencers who resonated with Amazon Prime's younger, tech-savvy audience.
3. Creative Planning: Designed a campaign that integrated gaming culture with Amazon Prime's offerings, such as exclusive content for gamers and interactive livestreams.
4. Content Production: Oversaw the creation of engaging content, including gameplay challenges, branded streams, and influencer shoutouts, ensuring adherence to Amazon’s guidelines.
5.Campaign Management: Handled end-to-end execution, from onboarding influencers and managing schedules to overseeing content approvals and ensuring timely delivery.
6. Post-Campaign Analysis: Evaluated the campaign’s success through engagement metrics, audience feedback, and conversions, providing insights for future campaigns.